As markets mature, keeping existing customers becomes as important as winning new customers. On average, existing customers are more profitable and buy more than new customers. Either type, keep them for life and success beckons. Market orientation embraces lifetime customer loyalty.
exyria Studies also appreciates the potential complexity of buying behavior. Why do consumers make the choices they do? We categorize your customers' buying situations into High and Low Involvement and analyze from extensive problem solving to limited problem solving to routinized response behavior. We create buying models including a problem solving model and a simple stimulus - response model. We determine whether to focus on consumer or organization buying habits. Then, we explore the major factors of influence in buying behavior, including, social, cultural, psychological, personal, geo-demographic, environmental, organizational, and political.
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